How to recover/fix from Google Maccabees Update penalty?

There have been many gossips in Facebook Groups and SEO forums of websites losing 25-35% traffic.If you have Customer or websites which have lost 25-35% lately, the Google Maccabees aka Fred Update update may have hit or penalize your websites.

Barry Schwartz Tweet

Barry Schwartz from SERound table has been collecting information and examples from friendly and sharing SEO’s to analyze this Google Fred update which has been framed ‘Maccabees’ update by Barry himself. With 100+ websites now reviewed that have been hit/penalized by the update, it seems the fugitive for this is sites with numerous page targeting multiple keyword permutations.

So what exactly “Google Maccabees aka Fred Update” mean?

Targeting many keyword permutations on multiple pages is an old tactic but still used widely today in affiliate websites, real estate, travel & e-commerce.

Targeting multiple keyword permutations

Different pages for each area with short/similar content

It used to work especially well to catch all the alternative/permutations of keywords in the long tail. Longtail keyword which is dedicated to a particular page would give it the first choice in google search results. Repeat this over all the keywords in your business and you could accomplish on the comparatively easy and high converting keywords.

For Ex: Travel websites may have different pages targeting each of the following:

  • cheap Honeymoon packages to Goa
  • low-cost Goa Honeymoon packages
  • cheap Honeymoon packages to Goa
  • etc

An Affiliate website may have a different page targeting each of the following:

  • How to get rid of bedbug
  • how to get rid of bedbug in the house
  • how to get rid of bedbug in your house fast
  • how to get rid of bedbug at home
  • etc

Now, the keywords above, even though are same, have very high traffic on their website and you can accept why SEO’s were proper targeting for each of them with different pages


This is a horrible User Interface(UI) experience. Targeted pages in this update will be low quality, short content, and friendly for search engines.

How To Fix This Issue?


Except there is a very good logic for different pages for each keyword, you shouldn’t load your website with these low-quality pages.


Some sites like the screenshot above, have very good logic to have a page for each permutation or location. The site in the question above shows average house prices, unique local info, and maps on each page. It is not just a short content page designed to attract visitors from search, there is value on the page.

If there is no hope for value for your site or your customer’s website when searching for target permutations, consider a separate approach.

Use one page to target numerous similar keywords. This should be done within the used page keyword. But don’t need to worry about getting google bot about this and targeting each keyword permutation within the anchor text using frequent and keyword stuffing.

Anyhow, use keyword tools, but most importantly write for humans. Google is very good at counting out customers i.e searchers intent, and it’s getting much better day by day. You need to have the exact keyword anchor text on your website page to have it rank and be exposed to customers i.e searchers.

For example these keywords:

  • How to get rid of bedbug
  • how to get rid of bedbug in the house
  • how to get rid of bedbug in your house fast
  • how to get rid of bedbug at home

Could all be targeted from one page.
and so could these:

  • cheap Honeymoon Packages to Goa
  • low-cost Goa Honeymoon Packages
  • cheap Honeymoon Packages to Goa

This is a much more user-friendly and evergreen approach and way of thinking that will give your site more durability. If you have a high page authority and site are well-loved by users, it shouldn’t be a problem ranking a page for the permutation keyword traffic you were picking from different pages.
If you are targeting locations, consider specifying these, but you really need a low-quality short content page for each one?

I hope this helps you, I will keep this page updated with more as I find out!

As I mentioned, the Google’s SEO(Search Engine Optimization) community noticed final week beginning around 12th December a larger Google update which many people named as the Google Maccabees Update (Note: Officially it is “Fred” announced by Google) update. Early on I shared the forum chatter and algorithm monitoring tools to reveal that it became more widespread than the typical update.

What are Google Maccabees Update i.e Fred Update?

I then asked Google SEOs and Google Webmasters(i.e site owners) to submit example websites hit by this update or going to face the update. I have now over a hundred sites that I surveyed and I’ve provided you with my early study of the kinds of websites hit by way of this update. Before I point it, let me say that an awesome quantity of websites that were sent to me did not fit in this profile and also, I discovered multiple patterns, not just one, which may additionally mean that multiple updates rolled out, which of the route is the Google line on Google’s algorithmic updates.

Those seem to be global, no longer just impacting US or English websites but all languages and regions.

Update at 2:00 PM EST(Eastern Standard Time) Google has confirmed with Search Engine Land that there had been a few updates around this time. The statement Google sent became “We launched numerous minor upgrades at some point of this time frame, part of our regular and habitual efforts to enhance relevancy.”

Permutations of Keyword:

By using ways, the biggest bulk of sites that I noticed got hit all had heaps and tons of touchdown pages target big arrays of Permutations of Keyword. So for example, if they are a tour website, they could goal all of the destinations they carrier and also upload landing pages for [destination sub name] + [activity name] and occasionally even cross beyond that. in the event that they have been a carrier enterprise, they might goal [city name] + [service A] after which [city name] + [service B] and so forth.

There have been many patterns and sorts of websites doing this throughout blogs, journey, e-commerce, directories, and extra.

I need to add that there has been an amazing variety of e-commerce websites, tour sites and assessment sites submitted to me. most of these suit the keyword diversifications version.

Maccabees aka Fred symptoms

There have been added some websites that appeared extra Fred associated which changed into more around low cost and advert heavy/associate heavy websites. So there was an awesome quantity of sites that matched the one’s profiles. After which there were websites that appeared designed genuinely well, high-quality content for users, exquisite features, clean consumer interface, speedy, useful, etc that were given hit that I cannot determine out why. I didn’t do deep dives on link profiles, but I did check many hyperlink indicators on the one’s websites and maximum appeared ordinary. So I cannot determine out why a few websites that regarded to me to be solid got hit. Of path, there may be some collateral harm with this Google Maccabees replace but who is aware of. That is what I found after surveying a one hundred+ sites.

I did not evaluation tens of thousands of sites, due to the fact I simplest noticed one hundred and I’m a human, so maybe a number of the statistics companies will do a bigger analysis. I do hope this enables people and that I do experience really terrible for a number of the websites that have been submitted to me. They do not need to see such declines in their Google organic site visitors based on my evaluation.

Hello, my name is Bhaskar Garibidi. I’m a freelance web designer mumbai. If you have a project or creative requirement need that I can help

I started as professional web developer in Mumbai India around four years back. From last two year i am freelance web designer mumbai India and enjoying it more than my 9 to 6 job. Because it gives me chance to meet new people, Interact with them and more importantly its give me much more challenging tasks. I develop personal portfolio & websites as well as corporate websites & web applications. My pricings are affordable & reasonable so startup & small business owner or individual can develop there website to reach there goals and enhance there business. I m still improving my skills by learning new technologies & programming languages and keeping me updated with the current trend.

I’m possessed with making stuffs and even more possessed with making stuffs better. By ensuing my graduation from the University of Mumbai, I’ve been strongly tangled in the web design community for the last 4+ years. I’ve developed & designed websites, graphics for many & businesses. I also have major skills in company branding, WordPress Development, Opencart, Prestashop, Magento, Core PHP/MySQL, etc.

I have Expertise in front-end UI/UX web design and development, making Wireframe/design mock in Photoshop /illustrator. And converting it into Elegant, semantic HTML/HTML5 & CSS/CSS3. My Hobbies & interests, however, expand beyond the websites and web application and I love helping people with branding, print design and marketing strategy for their business for making online presence.

You can follow below link for my portfolio:

Web Portfolio : https://www.bhaskargaribidi.com/project-portfolio/
Behance : https://www.behance.net/bhaskargaribidi

I also have experience in CRM web applications development. Recently launched a Directory CRM Web based application for some key industry i.e. Website.Community with affordable price. When I’m not Development & designing, I’m probably hanging out with my friends, playing games on PS4 or exploring new technologies around of gadgets launched.

Mozilla cross-complaints and says that Yahoo poor search quality leads to Firefox face lose in market share.

3 years back Yahoo and Mozilla announced that, the default search engine on Firefox Browser in the US would be Yahoo Search Engine. But last month as the updated & improved version of Firefox Quantum Browser was launched with default search engine as Google instead of Yahoo. Oath (Verizon) which is Yahoo’s parent company is now claiming Mozilla for breaking contract. On 10th November 2017, Oath (Verizon) says that Mozilla ended a long-period important agreement with Yahoo. Oath (Verizon) files dispute against Mozilla and demands for recalling the contract. The Prosecution seeks unmentionaed money infliction and interest from Mozilla. While Mozilla says “We haven’t gone through the contract, but we have a right to break the contract”. They also cross-complaint against Yahoo as well its Parent company i.e Oath (Verizon) stating “Yahoo search Engine’s Search quality caused Firefox to face lose in market share.”.

We recently exercised our contractual right to terminate our agreement with Yahoo based on a number of factors including doing what’s best for our brand, our effort to provide quality web search, and the broader content experience for our users.

Immediately following Yahoo’s acquisition, we undertook a lengthy, multi-month process to seek assurances from Yahoo and its acquirers with respect to those factors. When it became clear that continuing to use Yahoo as our default search provider would have a negative impact on all of the above, we exercised our contractual right to terminate the agreement and entered into an agreement with another provider.

Mozilla’s cross complaint denotes there was a condition that gave them rights to break contracts if certain clauses occurs or did’nt occurs. The conflict in court will likely be encapsulated to a actual assurance of whether Mozilla’s concerns were valid and accpetable by evidence. Mozilla mostly says that Yahoo failed to carry search results quality standards that it guaranteed to maintain at the time of the early contract in year 2014. Below is an section from some of the Impressive actual accusation in the amended Mozilla filing:

Yahoo Search consistently failed to retain users and search volume over time, reducing the potential revenue [for Mozilla] under the Strategic Agreement. Rather than focus on improving the quality of its search product, as Yahoo assured Mozilla it would prior to entering into the deal, Yahoo continually focused on short-term monetization and special events such as the Olympics and the election, at the expense of product quality . . .

These issues began early in the relationship. As early as January 2015, Mozilla began discussions with Yahoo on the shortcomings of the quality of the search product . . . Mozilla determined in January 2015 that the user experience Yahoo Search provided was sub-par [and] identified “five areas I’d like to push Yahoo! on of the next few weeks.” … In no particular order, these issues affecting search quality included the relevancy of advertisements served on users, aggressive autocorrect, sub-par relevancy results, the content of answers, and the basis for triggering particular content.

Mozilla continued these types of discussions with Yahoo in March 2015, reiterating that Mozilla “wants improvement for both parties to grow marketshare,” but the “current experience is causing users to move.”

Mozilla alleges 3rd party data that proclaims that during the term of the contract, Mozilla Firefox lost market share to Google Chrome. It points this to Yahoo search Engine . Yahoo/Oath (Verizon) will likely disagree that problem with the browser experience (ex. performance and speed) were to rather criticize. The truth seemingly lies somewhere intertwine.

Mozilla’s market share is about 13% ,and Chrome’s nearly 59%. While Yahoo search market share is someehere 12% to Google’s 63%.

Its very important for us to know which web development platform is best suited to cater your website requirement. Let’s go through some of them. There are numerous ways to expand a internet site. But it’s far usually approximately generating a HTML web page linked to CSS fashion sheet and a Javascript report. All of the one of a kind techniques have their professionals and cons, and every developer will find a answer that fits him the exceptional.

Here is a brief summary about Web Development Platform

Server languages

that allows you to understand how web structures work, it is important to apprehend the programming languages used at the server, along with php, ASP and JSP. they all permit creating dynamic net applications by way of including variables in an HTML web page. ASP has a Microsoft license and is covered in almost all of the windows variations. it’s far consequently broadly used to broaden complex programs. Its important competitor is personal home page, that’s loose and shows super overall performance. it is also easy to apply thanks to many tutorials online, to recognize the internal workings of this language. The ultimate one is JSP, advanced with the aid of solar Microsystem. It allows to insert a Java code in HTML pages to make dynamic programs. it’s also free, green, but pretty complex.

Development Platform

The aim of a Web Development Platform is to make the builders’ lives less complicated, providing a library of functions you could execute via variables within HTML pages. ASP .internet is the primary internet platform and works with all of the programming languages evolved via Microsoft. because they’re free, improvement structures in personal home page are several viz. Codeignitor, Symfony or Cake php are the most famous ones. php systems are a extraordinary answer so one can develop complete and green packages, due to the fact they’re bendy and easy to apply. With JSP, you could use systems which includes Java SE or AppFuse. improvement systems, whatever the server language, have many benefits and make developers’ lives simpler.

However, the development time wanted for the rollout of the software is immediately connected to the quantity of features to software. platforms are best a toolbox to help. solutions are therefore developed exactly consistent with the clients’ needs.

Content Management Systems

Content Management Systems (CMS) are greater superior answers than improvement systems. quite a few functions are already programmed and to be had via an internet interface. here, dealing with internet applications is easy to do, even with none programming understanding. For builders, a programming interface (API) is to be had. It gives access to the machine characteristic at the website. With .internet, DotNetNuke is extensively used. As for personal home page, it’s miles glaringly WordPress that is the weapon of desire. Its large community of developers is its biggest advantage, because it is simple to find pertinent answers quickly. ultimately, for JSP, there aren’t many unfastened CMS, however Magnolia is one among them.

In the end, there are many answers. And it is certain there’ll be one suiting your needs. But the commonplace thing is time. And that is what will affect your choice the most!

Personally, I’m impressed at the Technology Trends open to us. It’s incredible to really have the power to get information and communicate in one thousand different ways by using a device that ties in your pocket.

Almost always there is something new coming, and we can not help but wait around and question what technical marvels are approaching next.

Just how I view it, there are seven major technology trends we’re waiting for in 2018. If you are eyeing a sector where to begin a company, these is a fairly good bet. If you are already a business owner, think about how precisely you can leverage these technology to attain your market in new ways.

1. IoT and Smart Home Technology.

We’ve been reading about the forthcoming trend of the Internet-of-Things (IoT) and ensuing interconnectedness of smart home technology for a long time. So what’s the holdup? Why aren’t most of us moving into smart, linked homes right now? Part of the challenge is too much competition, with insufficient collaboration-there are a great deal of individual gadgets and programs on the marketplace, but few answers to tie everything collectively one another into an individual, seamless customer experience. Given that bigger companies already well-versed in standard user experience (like Google, Amazon and Apple) are receiving involved, I expect we’ll see some major advancements upon this front in the year ahead.

2. AR and VR.

We’ve already seen some major steps ahead for Artificial Reality (AR) and Virtual Reality (VR) technology in 2016. Oculus Rift premiered, to positive reception, and a large number of VR programs and games adopted. We also noticed Pokemon Go, an AR game, explode with over 100 million downloads. The marketplace is ready for AR and VR, and we’ve already received some early-stage devices and technology for these applications, but it will likely be next 12 months before we see things really remove. After they do, you need to be ready for AR and VR variations of virtually everything and sufficient marketing opportunities to check out.

3. Machine Learning.

Machine learning has used some substantial strides forward before couple of years, even emerging to aid and improve|boost Google’s core internet search engine algorithm. But again, we’ve only seen it in a restricted selection of applications. Throughout 2017, I be prepared to see machine learning improvements emerge over the board, entering nearly every kind of consumer software you can think of, from offering better suggested products predicated on prior purchase background to steadily improving the user connection with an analytics app. It will not be a long time before machine learning becomes some sort of “new normal,” with people anticipating this kind of artificial intellect as an element of each form of technology.

4. Automation.

Marketers will be mainly very happy to learn that automation can be a larger mainstay in and throughout 2017, with advanced technology allowing the automation of recently human-exclusive jobs. We’ve experienced robotic journalists in blood circulation for two years now, and I expect it will not be a long time before they make another jump into more useful types of articles. It’s likely that we’ll start to see productivity skyrocket in several white-collar type jobs and we’ll start to see some jobs vanish completely. When automation is coupled with machine learning, everything can improve even more quickly, so 2017 gets the potential to be always a truly landmark 12 months time.

5. Humanized Big Data. (visual, empathetic, qualitative)

Big data has been a huge topic for days gone by five years roughly, when it started out making headlines as a buzzword. The theory is the fact is the fact mass levels of gathered data-which we’ve gain access to can help us in from planning better procedures to performing better marketing promotions. But big data’s best strength-its quantitative, numerical foundation-is also a weakness. In 2017, I expect we’ll see developments to humanize big data, seeking more empathetic and qualitative items of data and projecting it in a far more visualized, accessible way.

6. Physical-Digital Integrations.

Cellular devices have been gradually adding technology into our day to day lives. It’s uncommon to see anyone with out a smartphone at any moment, giving us usage of virtually infinite information in the real-world. We curently have things such as site-to-store purchasing, allowing online customers to buy and grab products in a physical retail location, however the next level will be even more integrations between physical and digital realities. Online brands like Amazon.com begins having more physical products, like Dash Buttons, and physical brands like Walmart begins having more digital features, like store maps and product trials.

7. Everything On-Demand.

Because of brands like Uber (and the causing madness of startups built on the idea to be the “Uber of ____”), people are receiving used to presenting everything on demand via telephone apps. In 2017, I expect this to see this develop even more. We have a large number of applications open to us to get trips, food deliveries, and a good location to stay for the night time, but soon we’ll see this evolve into even stranger place.

Anyone in the technology industry understands that making predictions about the span of technology’s future, a good year out, can be an exercise in futility. Surprises will come from a variety of directions, and declared developments hardly ever release as they’re meant.

Still, it will pay to forecast what’s arriving next and that means you can ready your marketing strategies (or your finances) accordingly. In any case may be, it’s still fun to take into account everything that’s arriving next.

Mukesh Ambani took the spreads off the since quite a while ago supposed 4G highlight phone with keypad i.e Jio Phone has been introduced at the Reliance AGM. The handset, presented as “India ka Smartphone” and introduced at a “powerful cost” of Rs. 0 (however purchasers should spend a refundable, forthright store of Rs. 1,500 for the gadget). Jio Phone will be flagship maker for the market in tapping the evaluated 50 crore users who have not possessed the capacity to join the Jio 4G temporary fad due to the high expenses related with cell phones.

In spite of the fact that Reliance Jio introduced in India in September, the organization’s putting forth has been limited to cell phone clients as it is a 4G Volte i.e Voice Over LTE just system, and to make calls, a phone needs to help the VoLTE innovation, which is normally not found on normal phones. The organization expects to bring change with the Jio Phone, which accompanies 4G VoLTE bolster. The Jio Phone will have pre-installed applications like Jio Cinema, Jio TV, and Jio Music.

Jio Phone Launch date and other Pre-Booking Details

Phone will be available for demo to customer from August 15 – for testing, in beta, and will be up for pre-booking from August 24 from the MyJio application and Jio disconnected stores. Clients who have pre-book will be able to buy the Jio Phone from September, on a first start things out serve premise. It will accompany two or three different data plans.

Jio Phone designs

Customer can either pay Rs. 153 every month, for which they will get free voice and SMS, and boundless information (fast information FUP is 500MB every day), alongside Jio applications. They can pay monthly Rs. 309 to get this, it will come with a in-built feauture for mirroring mobile screen to TV(i.e TV out), by mini HDMI to RCA cable that can even be connected to CRT TVs. Following 3 years, you can resell the Jio Phone, and get a full money-back from the store. Beside that, the Company i.e Jio will likewise have 2 Data plans, at Rs. 24 for two days, or Rs. 54 every week, for clients who would prefer not to focus on Rs. 153 as a forthright installment.

Jio Phone highlights and details

The Jio Phone was presented by Akash and Isha Ambani, uncovering the jio phone’s compatible with voice recognition, alongside standard component phone usefulness. Isha Ambani said that the phone looks simple and normal by configuration, to guarantee that it is anything but difficult to utilize. The phone comes with various applications and program introduced beside Jio’s offerings as well. In front of an audience, we got looks of the JioPhone program, Facebook, and furthermore PM Modi’s Mann Ki Baat communicate.

Infuture Company will be adding NFC support to the JioPhone to permit tap and pay functionality with a connected financial balance, Akash Ambani said. This will likewise increase usefullness of UPI installments, and charge and Mastercard installments, like Samsung Pay, he said. The organization affirmed the telephone will have a 2.4-inch show, freeze catch, expandable capacity, and FM radio, among different highlights.

“There are Seventy Eight crore phones in India,” Mukesh Ambani brought up. “Be that as it may, in this 78 crore, there are more than 50 crore include telephone clients, who have been forgotten. They can neither bear the cost of the least expensive LTE cell phone, nor the extreme cost of information.”

“Information is the oxygen of advanced life, and no Indian ought to endure on account of exorbitance,” he included. “Unfortunately most by far of versatile clients are famished of information.”

“Our system proceeds to quickly grow. Jio, in the following a year, will cover 99 percent of the populace. India’s 4G scope will be more than its 2G scope,” he included. To address the issue for gadget moderateness, the organization acknowledged it would need to discharge a 4G VoLTE highlight telephone, as even a section level cell phone costs between Rs. 3,000 and Rs. 4,500, Ambani said.

For Booking – https://www.jio.com/en-in/book-jio-phone

– By Bhaskar Garibidi