Google Maccabees Update : Sites Targeting Many Keyword Permutations

As I mentioned, the Google’s SEO(Search Engine Optimization) community noticed final week beginning around 12th December a larger Google update which many people named as the Google Maccabees Update (Note: Officially it is “Fred” announced by Google) update. Early on I shared the forum chatter and algorithm monitoring tools to reveal that it became more widespread than the typical update.

What are Google Maccabees Update i.e Fred Update?

I then asked Google SEOs and Google Webmasters(i.e site owners) to submit example websites hit by this update or going to face the update. I have now over a hundred sites that I surveyed and I’ve provided you with my early study of the kinds of websites hit by way of this update. Before I point it, let me say that an awesome quantity of websites that were sent to me did not fit in this profile and also, I discovered multiple patterns, not just one, which may additionally mean that multiple updates rolled out, which of the route is the Google line on Google’s algorithmic updates.

Those seem to be global, no longer just impacting US or English websites but all languages and regions.

Update at 2:00 PM EST(Eastern Standard Time) Google has confirmed with Search Engine Land that there had been a few updates around this time. The statement Google sent became “We launched numerous minor upgrades at some point of this time frame, part of our regular and habitual efforts to enhance relevancy.”

Permutations of Keyword:

By using ways, the biggest bulk of sites that I noticed got hit all had heaps and tons of touchdown pages target big arrays of Permutations of Keyword. So for example, if they are a tour website, they could goal all of the destinations they carrier and also upload landing pages for [destination sub name] + [activity name] and occasionally even cross beyond that. in the event that they have been a carrier enterprise, they might goal [city name] + [service A] after which [city name] + [service B] and so forth.

There have been many patterns and sorts of websites doing this throughout blogs, journey, e-commerce, directories, and extra.

I need to add that there has been an amazing variety of e-commerce websites, tour sites and assessment sites submitted to me. most of these suit the keyword diversifications version.

Maccabees aka Fred symptoms

There have been added some websites that appeared extra Fred associated which changed into more around low cost and advert heavy/associate heavy websites. So there was an awesome quantity of sites that matched the one’s profiles. After which there were websites that appeared designed genuinely well, high-quality content for users, exquisite features, clean consumer interface, speedy, useful, etc that were given hit that I cannot determine out why. I didn’t do deep dives on link profiles, but I did check many hyperlink indicators on the one’s websites and maximum appeared ordinary. So I cannot determine out why a few websites that regarded to me to be solid got hit. Of path, there may be some collateral harm with this Google Maccabees replace but who is aware of. That is what I found after surveying a one hundred+ sites.

I did not evaluation tens of thousands of sites, due to the fact I simplest noticed one hundred and I’m a human, so maybe a number of the statistics companies will do a bigger analysis. I do hope this enables people and that I do experience really terrible for a number of the websites that have been submitted to me. They do not need to see such declines in their Google organic site visitors based on my evaluation.

Mozilla cross-complaints and says that Yahoo poor search quality leads to Firefox face lose in market share.

3 years back Yahoo and Mozilla announced that, the default search engine on Firefox Browser in the US would be Yahoo Search Engine. But last month as the updated & improved version of Firefox Quantum Browser was launched with default search engine as Google instead of Yahoo. Oath (Verizon) which is Yahoo’s parent company is now claiming Mozilla for breaking contract. On 10th November 2017, Oath (Verizon) says that Mozilla ended a long-period important agreement with Yahoo. Oath (Verizon) files dispute against Mozilla and demands for recalling the contract. The Prosecution seeks unmentionaed money infliction and interest from Mozilla. While Mozilla says “We haven’t gone through the contract, but we have a right to break the contract”. They also cross-complaint against Yahoo as well its Parent company i.e Oath (Verizon) stating “Yahoo search Engine’s Search quality caused Firefox to face lose in market share.”.

We recently exercised our contractual right to terminate our agreement with Yahoo based on a number of factors including doing what’s best for our brand, our effort to provide quality web search, and the broader content experience for our users.

Immediately following Yahoo’s acquisition, we undertook a lengthy, multi-month process to seek assurances from Yahoo and its acquirers with respect to those factors. When it became clear that continuing to use Yahoo as our default search provider would have a negative impact on all of the above, we exercised our contractual right to terminate the agreement and entered into an agreement with another provider.

Mozilla’s cross complaint denotes there was a condition that gave them rights to break contracts if certain clauses occurs or did’nt occurs. The conflict in court will likely be encapsulated to a actual assurance of whether Mozilla’s concerns were valid and accpetable by evidence. Mozilla mostly says that Yahoo failed to carry search results quality standards that it guaranteed to maintain at the time of the early contract in year 2014. Below is an section from some of the Impressive actual accusation in the amended Mozilla filing:

Yahoo Search consistently failed to retain users and search volume over time, reducing the potential revenue [for Mozilla] under the Strategic Agreement. Rather than focus on improving the quality of its search product, as Yahoo assured Mozilla it would prior to entering into the deal, Yahoo continually focused on short-term monetization and special events such as the Olympics and the election, at the expense of product quality . . .

These issues began early in the relationship. As early as January 2015, Mozilla began discussions with Yahoo on the shortcomings of the quality of the search product . . . Mozilla determined in January 2015 that the user experience Yahoo Search provided was sub-par [and] identified “five areas I’d like to push Yahoo! on of the next few weeks.” … In no particular order, these issues affecting search quality included the relevancy of advertisements served on users, aggressive autocorrect, sub-par relevancy results, the content of answers, and the basis for triggering particular content.

Mozilla continued these types of discussions with Yahoo in March 2015, reiterating that Mozilla “wants improvement for both parties to grow marketshare,” but the “current experience is causing users to move.”

Mozilla alleges 3rd party data that proclaims that during the term of the contract, Mozilla Firefox lost market share to Google Chrome. It points this to Yahoo search Engine . Yahoo/Oath (Verizon) will likely disagree that problem with the browser experience (ex. performance and speed) were to rather criticize. The truth seemingly lies somewhere intertwine.

Mozilla’s market share is about 13% ,and Chrome’s nearly 59%. While Yahoo search market share is someehere 12% to Google’s 63%.