Mozilla cross-complaints and says that Yahoo poor search quality leads to Firefox face lose in market share.
3 years back Yahoo and Mozilla announced that, the default search engine on Firefox Browser in the US would be Yahoo Search Engine. But last month as the updated & improved version of Firefox Quantum Browser was launched with default search engine as Google instead of Yahoo. Oath (Verizon) which is Yahoo’s parent company is now claiming Mozilla for breaking contract. On 10th November 2017, Oath (Verizon) says that Mozilla ended a long-period important agreement with Yahoo. Oath (Verizon) files dispute against Mozilla and demands for recalling the contract. The Prosecution seeks unmentionaed money infliction and interest from Mozilla. While Mozilla says “We haven’t gone through the contract, but we have a right to break the contract”. They also cross-complaint against Yahoo as well its Parent company i.e Oath (Verizon) stating “Yahoo search Engine’s Search quality caused Firefox to face lose in market share.”.
We recently exercised our contractual right to terminate our agreement with Yahoo based on a number of factors including doing what’s best for our brand, our effort to provide quality web search, and the broader content experience for our users.
Immediately following Yahoo’s acquisition, we undertook a lengthy, multi-month process to seek assurances from Yahoo and its acquirers with respect to those factors. When it became clear that continuing to use Yahoo as our default search provider would have a negative impact on all of the above, we exercised our contractual right to terminate the agreement and entered into an agreement with another provider.
Mozilla’s cross complaint denotes there was a condition that gave them rights to break contracts if certain clauses occurs or did’nt occurs. The conflict in court will likely be encapsulated to a actual assurance of whether Mozilla’s concerns were valid and accpetable by evidence. Mozilla mostly says that Yahoo failed to carry search results quality standards that it guaranteed to maintain at the time of the early contract in year 2014. Below is an section from some of the Impressive actual accusation in the amended Mozilla filing:
Yahoo Search consistently failed to retain users and search volume over time, reducing the potential revenue [for Mozilla] under the Strategic Agreement. Rather than focus on improving the quality of its search product, as Yahoo assured Mozilla it would prior to entering into the deal, Yahoo continually focused on short-term monetization and special events such as the Olympics and the election, at the expense of product quality . . .
These issues began early in the relationship. As early as January 2015, Mozilla began discussions with Yahoo on the shortcomings of the quality of the search product . . . Mozilla determined in January 2015 that the user experience Yahoo Search provided was sub-par [and] identified “five areas I’d like to push Yahoo! on of the next few weeks.” … In no particular order, these issues affecting search quality included the relevancy of advertisements served on users, aggressive autocorrect, sub-par relevancy results, the content of answers, and the basis for triggering particular content.
Mozilla continued these types of discussions with Yahoo in March 2015, reiterating that Mozilla “wants improvement for both parties to grow marketshare,” but the “current experience is causing users to move.”
Mozilla alleges 3rd party data that proclaims that during the term of the contract, Mozilla Firefox lost market share to Google Chrome. It points this to Yahoo search Engine . Yahoo/Oath (Verizon) will likely disagree that problem with the browser experience (ex. performance and speed) were to rather criticize. The truth seemingly lies somewhere intertwine.
Mozilla’s market share is about 13% ,and Chrome’s nearly 59%. While Yahoo search market share is someehere 12% to Google’s 63%.